Our bold new look

Introducing the striking new evolution of the Villa Maria label, a change that honours six decades of award-winning winemaking while setting the stage for the future of our iconic brand. 

As the first major winery in the world to move entirely to screw caps, a founding member of Sustainable Winegrowing New Zealand, and more recently, introducing our Sauvignon Blanc in a convenient single serve can, we’ve always led with a spirit of innovation. This latest evolution continues that tradition, pairing a fresh, contemporary aesthetic with the distinctive heritage that has made Villa Maria a benchmark for New Zealand wine for more than 60 years. 

The new packaging was developed in collaboration with leading design specialists, Design Bridge and tested with consumer research across key markets. In line with our commitment to sustainability, we’ve also adopted a lighter weight 390gm glass bottle across the updated range.  

New Zealand is leading the rollout of the new-look 2025 vintage, with wines on shelf now. Most major markets will follow from November. 

The refreshed packaging will extend to our Villa Maria Reserve range in 2026, while the Fine Wine portfolio and sub-brands, will retain their current designs.